Privacy Policy

1. Who this policy covers

This policy covers two different things, and the difference matters. The app is Swipeek for iOS and Android. This website is swipeek.app. Where the two behave differently, it is said explicitly below.

2. No account, no profile

Swipeek has no accounts and no sign-in. It does not request your location or contacts, and it does not build a profile of you.

3. Your photos and videos

The app asks the system for access to your photo library so it can show you your photos and, on your instruction, delete them. Images and videos are read on the device to display them and to compare them with each other. They are never copied off the device, never uploaded and never shared with anyone.

Duplicate and similar-photo detection is performed entirely on your phone. No image, thumbnail, or derived fingerprint is transmitted anywhere.

4. What the app stores on your device

To remember your progress between sessions, the app keeps a local database on the device containing: your keep or bin decision for each photo you have reviewed, per-month progress counters, your settings, simple usage statistics such as a daily streak, and perceptual hashes used to group similar photos. This data never leaves the device and is removed when you uninstall the app. You can also clear it at any time from Settings.

5. Permissions

The app requires access to your photo library; without it, it cannot function. Limited photo access, where you grant access to selected photos only, is supported — the app will work with whatever subset you allow. You can change or revoke this access at any time in your device settings.

6. Third parties in the app

The app integrates no advertising networks, no cloud storage and no social logins. The app store you downloaded it from — Apple or Google — collects its own installation and usage statistics under its own policy, which we do not control.

7. This website and Google Analytics

This website uses Google Analytics 4 to understand how many people visit the site, which pages they read and whether they go on to an app store.

Google Analytics may record: the pages you view, the site or search engine that referred you, an approximate location derived from your IP address, your device type, screen size, browser and language, and interactions such as clicking a store button, opening an FAQ entry or scrolling through the page. It stores cookies in your browser for this purpose. Google acts as a separate controller for this data; see the Google Privacy Policy and the Google Analytics opt-out add-on.

Analytics runs only after you accept it in the cookie banner. Before you decide, Google Consent Mode keeps analytics storage denied, so no analytics cookies are set. Our legal basis in the EU, the EEA and the UK is your consent. You can withdraw it at any time using the “Cookie settings” link in the footer, which reopens the banner.

Advertising and personalisation signals are switched off permanently: there is no advertising on this site and we do not request those permissions.

8. Server logs

Our hosting provider keeps standard technical logs of requests to the site, including IP address, user agent, requested URL and timestamp. They are used to keep the site available and to investigate abuse, and are kept only as long as needed for those purposes, then deleted.

9. Children

Swipeek is not directed at children under 13, and we do not knowingly collect personal information from them.

10. Your rights

Data held locally on your device is under your control: reset your review progress in Settings, or uninstall the app to remove all of it.

For website analytics, you may withdraw consent at any time, and where local law grants you rights of access, erasure, objection or portability regarding that data, you can exercise them by writing to us or to Google.

11. Changes to this policy

If this policy changes, the new version will be published on this page with a new effective date. Material changes to how the app or the site handles data will be described here rather than made quietly.

12. Contact

Questions about this policy or about your data: write to [email protected].